Fiat 500 – Ecodrive software

I just saw the Fiat EcoDrive website after stumbling across it. I like it.

I think it’s about time that car companies started looking at more creative ways to convince drivers to learn about their driving habits. It can be good for the drivers’ pockets, and for the environment as well. That said, it can also be good PR for the companies themselves in this eco-sensitive age.

This reminds me of the Nike + iPod idea where joggers could use their shoes (and some small technology) to keep track of, and manage, their running schedules, progress and music. This may be an idea that keeps growing...

Check out the video of the cute wee car and the friendly software here: Fiat EcoDrive.